Social Media Manager
In this position I was in charge of creating and posting content for our capstone. I recruited a few of my peers to help make posts along the way which they would send to me to proof and post with a caption each week. I started this account a month before the opening and we reached 82 followers.
I made various posters and a few reels to get our audience excited to come see our exhibition. I would say that this account was very successful!
I will include most of the posts I made on this page, but if you want to see even more, click the button below!
Animation of the logo I made for one of our first posts!
Opening Day Post!
slide to reveal the puzzle…
More Posts I’ve Made Along the Way…
Introducing the idea of childhood in our capstone without revealing it entirely
Instagram trend: “This is who you’re trusting”
A fun way to meet the team!
Scavenger Hunt Giveaway!
To get people to interact with our account, after I hung up posters in each building on campus, I made it a scavenger hunt! I posted on Instagram photos of our posters on bulletin boards and said:
Keep your eyes peeled! If you find one of our posters and post a picture to your instagram story tagging us, & you will win a prize at the reception of our capstone.
For the prizes I made them like party favors from a child’s birthday party to match our theme and brand. I also found bags with close to our same brand colors, and printed out stickers of our logo to put on the front. Inside I added some kid toys such as slime and a toy car, some candy, a coloring page I made, and one bag had a $10 gift card!
This scavenger hunt definitely got people excited and we ended up having 6 students who found the posters and came to our event to receive their prize!
Pictured:
Left: Gift bag for winners
Middle: Poster on bulletin board
Right: Stickers and coloring page I made and put inside each bag!